Relyance AI's Insights on Data Privacy Week: Navigating the Digital World Safely
In an era where digitalization permeates every aspect of life, maintaining personal online privacy is crucial. Experts from Relyance AI share essential tips for safeguarding your digital footprint.
Privacy is pivotal for choice, transparency, and control over personal data usage. The intricate global privacy law landscape, including GDPR, CPRA, and LGPD, imposes stringent business obligations while empowering individuals. Ponemon Institute research indicates that 79% of internet users feel they've lost control over their personal data. Amid rapidly advancing technology, how can you protect your personal information?
Your data is a prime target for platforms, businesses, and criminals. The rise in cybercrime has heightened awareness of data breaches. Leaked data often lands on the Dark Web, where, in 2022, 10 million USA email addresses could be bought for $120. Beyond cybercrime, trusted companies might also harvest data in objectionable ways.
Data Harvesting, the legal collection and sale of information from various sources, is a common business practice. It involves compiling data from websites, apps, and social platforms into databases for sale.
With five US state privacy laws coming into effect in 2023, privacy is more than a buzzword. Global trends indicate similar legislative movements.
Data Privacy in Business
Karey Trevan, Senior Vice President, World Wide Sales at Relyance AI underscores the complexity of data privacy in business. Understanding data usage, protection, and access is critical for companies.
"In the business world, data is accessed by various parties, each requiring different levels of access, aggregations, and purposes. The appropriateness of using professional data largely hinges on the context in which it's utilized," explains Karey Trevan, Senior Vice President Worldwide Sales at Relyance AI. "Navigating privacy is intricate and poses significant risks for businesses. It's crucial for your company to have a clear understanding and policy on how data is utilized, safeguarded, and who has access to it."
Managing Privacy in a Digitalized World
Technology's ubiquity poses privacy challenges beyond the workplace. The U.S. has seen a surge in smart home device usage, with 60.4 million households employing them in 2023. These devices, ranging from CCTV cameras to robot vacuums, process vast personal data. Consumers should scrutinize device permissions, understanding the reasons behind each request and denying unnecessary access.
Taking Charge of Your Information
“Privacy and trust can’t be an afterthought” says Relyance AI Co-Founder and CEO Abhi Sharma. “Just like security, privacy and trustengineering must be embedded within business processes so they evolve, grow & improve as the organization does. This can be burdensome without the right tooling.
In 2024, the need for proactive personal information protection is more vital than ever. Relyance AI recommends:
- Exercising data deletion rights with companies.
- Employing strong, unique passwords and using a password manager.
- Minimizing public Wi-Fi use and seeking consent before social media sharing.
Relyance AI emphasizes that privacy is a personal responsibility, advocating for proactive measures to safeguard it in the digital era!