Blog

Inside Relyance AI's Culture: The Four Pillars That Drive Our Success

June 24, 2025
3 min. Read
Brendan Orf
Brendan Orf
VP of Talent

Inside Relyance AI's Culture: The Four Pillars That Drive Our Success

June 24, 2025
3 min. Read

Part 1: Unreasonable Hospitality

Welcome to our 4-part blog series diving into the heart of Relyance AI's culture! We'll explore the four pillars that define us: Unreasonable Hospitality, Amp It Up, Connect the Dots, and Being Data-Driven. Get ready to learn how these principles shape everything we do, from hiring top talent to working at Relyance to our customers’ experiences.

Here at Relyance AI, we're building something special. It's not just about crushing goals; it's about how we do it. One of our leading values is "Unreasonable Hospitality." It's one of our four core cultural pillars, and it's way more than just regular customer service. It's about going all-in to make every single person feel amazing, whether it's a customer, a potential hire, or one of our awesome team members (we call ourselves "Lyons," btw!).

We want everyone to feel seen, heard, and genuinely cared for. To help us get this right, we're inspired by Will Guidara's book, "Unreasonable Hospitality." He's all about creating those unforgettable moments and making people feel truly special.

Hiring

We start showing the "Unreasonable Hospitality" love right from the start with our hiring. We want every candidate to feel like they're a VIP. That means keeping them in the loop, being super responsive, and building a real connection. We want them to know we value their time and that we're genuinely excited they're interested in joining our pride. We want to establish a trust relationship with candidates so we can start becoming their champion throughout the recruiting process. At the same time, we expect the people we want to hire to demonstrate the same. Whether it is a simple gesture or pattern of caring and building connections, those are good signals for success at Relyance. 

Lyons

This "Unreasonable Hospitality" vibe is a huge part of how we treat each other, too. We empower our Lyons to take charge, solve problems, and come up with their own creative solutions. We trust them to do their thing, and we're always cheering them on. We celebrate wins – big and small – because everyone here is a key part of the pride. We take care of our pride, creating experiences unlike any other job they have had. Our aim is that our team is taken care of the same way that we want our customers to be taken care of. 

Just like a lion pride works together, we support each other, share ideas, and have each other's backs.

Customers

When it comes to our customers, "Unreasonable Hospitality" means going above and beyond. We're proactive, we personalize their experience, and we bring the energy. We want to anticipate what they need and totally wow them with our service. We go out of our way to exceed customer's expectations in every interaction.

Basically, we want our customers to feel like they're part of our pride, and we'll always go the extra mile for them.

Conclusion

"Unreasonable Hospitality" isn't just a buzzword here; it's critical to how we function. It's how we treat our candidates, our Lyons, and our customers. By focusing on creating awesome experiences and real connections, we're building a culture that's truly special.

If the cultural pillar of “Unreasonable Hospitality” is important to the way you think about the world, check out our open positions and join us!

Part 1: Unreasonable Hospitality

Welcome to our 4-part blog series diving into the heart of Relyance AI's culture! We'll explore the four pillars that define us: Unreasonable Hospitality, Amp It Up, Connect the Dots, and Being Data-Driven. Get ready to learn how these principles shape everything we do, from hiring top talent to working at Relyance to our customers’ experiences.

Here at Relyance AI, we're building something special. It's not just about crushing goals; it's about how we do it. One of our leading values is "Unreasonable Hospitality." It's one of our four core cultural pillars, and it's way more than just regular customer service. It's about going all-in to make every single person feel amazing, whether it's a customer, a potential hire, or one of our awesome team members (we call ourselves "Lyons," btw!).

We want everyone to feel seen, heard, and genuinely cared for. To help us get this right, we're inspired by Will Guidara's book, "Unreasonable Hospitality." He's all about creating those unforgettable moments and making people feel truly special.

Hiring

We start showing the "Unreasonable Hospitality" love right from the start with our hiring. We want every candidate to feel like they're a VIP. That means keeping them in the loop, being super responsive, and building a real connection. We want them to know we value their time and that we're genuinely excited they're interested in joining our pride. We want to establish a trust relationship with candidates so we can start becoming their champion throughout the recruiting process. At the same time, we expect the people we want to hire to demonstrate the same. Whether it is a simple gesture or pattern of caring and building connections, those are good signals for success at Relyance. 

Lyons

This "Unreasonable Hospitality" vibe is a huge part of how we treat each other, too. We empower our Lyons to take charge, solve problems, and come up with their own creative solutions. We trust them to do their thing, and we're always cheering them on. We celebrate wins – big and small – because everyone here is a key part of the pride. We take care of our pride, creating experiences unlike any other job they have had. Our aim is that our team is taken care of the same way that we want our customers to be taken care of. 

Just like a lion pride works together, we support each other, share ideas, and have each other's backs.

Customers

When it comes to our customers, "Unreasonable Hospitality" means going above and beyond. We're proactive, we personalize their experience, and we bring the energy. We want to anticipate what they need and totally wow them with our service. We go out of our way to exceed customer's expectations in every interaction.

Basically, we want our customers to feel like they're part of our pride, and we'll always go the extra mile for them.

Conclusion

"Unreasonable Hospitality" isn't just a buzzword here; it's critical to how we function. It's how we treat our candidates, our Lyons, and our customers. By focusing on creating awesome experiences and real connections, we're building a culture that's truly special.

If the cultural pillar of “Unreasonable Hospitality” is important to the way you think about the world, check out our open positions and join us!

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